Major Change In Skincare 2026

Why 2026 Is the Year of 90-Minute Skincare Treatments (Not 30-Minute Fixes)

There was a time when skincare treatments kept getting shorter and shorter, as if efficiency alone could replace biology.

Thirty-minute facials. Express treatments. Lunch-break skin fixes. Quick in, quick out, quick glow. And for a while, that made sense. Life got busier. Attention spans got shorter. Everyone wanted results now.

But skin never agreed to that pace.

What I’m seeing now — very clearly — is a quiet shift. Women are no longer asking for faster treatments. They’re asking for treatments that actually work. Treatments that last. Treatments that don’t just make the skin look good for a day, but feel healthier weeks later.

That’s why 2026 is becoming the year of the 90-minute facial.

Not because it’s indulgent.Because it’s honest.

Skin repair, circulation, lymphatic movement, muscle relaxation, collagen signaling, and barrier recovery all take time. There is no shortcut around that. You can’t compress healing into 30 minutes and expect lasting change, no matter how advanced the device or how expensive the serum.

When someone tells me they’re frustrated that facials “don’t seem to work anymore,” the issue is rarely the treatment itself. It’s the timeline.

Skin doesn’t respond well to being rushed. It responds to rhythm.

In the first part of a truly comprehensive treatment, the skin is still adjusting. It’s releasing surface tension, responding to cleansing, and beginning detoxification. Only after that does circulation really start to move, lymphatic flow begins to shift, muscles soften, and the skin becomes receptive to active ingredients and technology.

That moment — when the skin opens instead of resisting — usually doesn’t happen until well past the halfway point.

This is why short treatments often feel good but disappoint later. They stop just as the skin is ready to receive.

Longer treatments allow the skin to move through phases instead of being interrupted mid-process. Detoxification leads to stimulation. Stimulation leads into nourishment. Nourishment leads to recovery. Each step builds on the one before it.

This is especially important after 35, when the skin’s recovery systems slow down. Healing still happens — it simply needs more time and more intention.

There’s also something else that happens during longer treatments that’s often overlooked: the nervous system settles. Facial tension releases. Breathing deepens. Cortisol drops. And skin, which is deeply connected to stress, begins to function differently.

You can see it. You can feel it. Skin that felt tight softens. Redness fades. Hydration finally holds. Glow becomes reflective instead of shiny.

This is not about pampering. It’s about allowing the body and skin to exit survival mode.

The rise of longer treatments isn’t a trend driven by luxury marketing. It’s a correction. A return to respecting how skin actually works.

I believe we’re moving away from quick fixes and toward skin intelligence. Away from stacking aggressive treatments and toward sequencing care properly. Away from chasing instant results and toward building long-term resilience.

That’s why I designed our treatments to last as long as they need to — not as long as a schedule demands. Because skin transformation isn’t a performance. It’s a process.

If you’ve ever felt like your skin looks good for a day after a facial and then quickly returns to baseline, it doesn’t mean your skin is stubborn. It means it was interrupted before the work was done.

Skin needs time to respond. Time to absorb. Time to heal.

In 2026, more women are finally choosing depth over speed. And their skin is responding beautifully.

May your skin glow as brightly as your heart.

~ Dr. Lazuk

CEO & Co-Founder

Dr. Lazuk Esthetics® Cosmetics®

Entertainment-only medical disclaimer

This content is for educational and entertainment purposes only and is not intended as medical advice. Individual skin needs vary and should be evaluated by a licensed professional.

Have you noticed better results from longer skincare treatments compared to express facials?

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